What Are The Top Trends In E-Commerce For 2024?

The e-commerce trend that will be more popular than others in 2024 is the increase in mobile shopping and artificial intelligence solutions. Although there will be no major radical changes in e-commerce trends for 2024, some patterns need to change. The pandemic period experienced all over the world has made e-commerce one of the most popular business models of our time. It is a commercial approach where trade is most intense at the global level and its effects increase day by day. Trends also can vary over the years. So let’s take a look together at “What are the e-commerce trends in 2024?”

The global e-commerce market was worth 16.6 trillion US dollars in 2022. This incredible increase compared to previous years can be said to be an indication that the sector will continue to rise in the coming years. Dropshipping, also known as stockless e-commerce, is a sales model that does not require stocking. Instead of purchasing wholesale products from suppliers or manufacturers, retailers supply products on order. In this way, they purchase products and ship them directly to the customer without paying warehouse expenses.

Today, the age range has become a very wide business model. It has entrepreneurs of many ages and geographies. It is likely to be among the e-commerce trends in 2024.

How Is AI Changing The E-Commerce Landscape?

Artificial intelligence, as in every field, comes with the necessity of many radical changes and transformations in e-commerce operations. AR, VR, and the metaverse are becoming increasingly popular in e-commerce due to their potential to provide an engaging and immersive shopping experience. 

The use of AI in e-commerce will create the opportunity to try on products without having to go to stores and will largely eliminate order decisions based on reviews. For example, customers can use AR to try on clothes or view products in 3D before making a purchase. Users can also try on and examine products virtually, which will greatly reduce customer returns.

What Role Does Personalization Play In E-commerce?

Personalization is the constant expectation of today’s e-commerce ecosystem. The inclusion of personalization in the digital marketing world allows consumers to feel listened to and understood. Customers who realize that their requests and needs are taken into consideration continue to purchase products and services from brands. Personalization in digital marketing refers to brands offering campaign offers and experiences based on a single customer profile.

For personalization to be carried out effectively, brands need to know the needs, interests, and preferences of their potential and existing customers. All these factors enable you to communicate effectively with your customers and enable your brand to progress with a strong strategy. As a result, customer loyalty develops, and sales increase.

Thanks to personalization, which is indispensable, especially among B2B and B2C marketers, you can quickly take customers to the purchasing stage even with minimal interaction and continue the process with long-term customer loyalty. While 75% of consumers state that they will continue to shop from brands that offer personalized experiences, 72% say that they respond to marketing messages prepared according to their preferences.

How Can You Use AR And VR In E-commerce?

Both AR and VR are used in e-commerce processes, especially in product promotion stages, to accelerate and diversify marketing processes. AR allows users to combine digital information with the physical world. In e-commerce, AR enables the digital viewing of products. For example, before a customer buys furniture, they can see how the product will look in their home through AR applications. This improves the customer experience and makes purchasing decisions easier.

Virtual reality transports users to a completely digital environment. In e-commerce, VR allows customers to examine products more comprehensively. For example, a customer can walk through a virtual store and examine products in three dimensions. This allows customers to experience products as if they were trying them on in real life, especially in the fashion and clothing sector.

What Are The Benefits Of Subscription-Based E-Commerce Models?

Subscription-Based E-commerce Models are new-generation e-commerce infrastructures that are designed specifically for SMEs and entrepreneurs, usually with many users. You can easily open your e-commerce site at high speed without requiring technical knowledge.

Subscription-Based E-commerce Models allow you to easily set up your e-commerce site in minutes without requiring technical knowledge. Thanks to its advanced infrastructure, you can manage marketplaces and your e-commerce site from a single panel and easily sell your products to the whole world.

You can set up an e-commerce site in a very short time with the new-generation e-commerce infrastructure. After the free training provided by Subscription-Based E-commerce Models; You can choose your theme, easily customize your site, and upload your products. After the product descriptions you added and the completed integrations, you are now ready to do e-commerce.

How Is Mobile Commerce Evolving?

You need to keep your e-commerce site at certain usability standards. It is very important to be search engine and user-friendly and to highlight your innovative, aesthetic, and functional stance. The most important reason why mobile usability is among the 2024 e-commerce trends is that many transactions are made from mobile devices today. According to the usage data published in 2022, 92.6% of internet access is provided from mobile devices. This data clearly explains the importance of mobile compatibility and ease of use.

One of the next stages of the e-commerce concept. It is usually used by companies as a supplement to their existing online (web-based) systems. In recent years, thanks to the practicality and prevalence of smartphones and portable devices, companies that started and succeeded solely in the mobile environment are increasing exponentially and continue to grow rapidly. Its use is becoming widespread in social commerce.

What Are Some Case Studies Of Innovative E-Commerce Strategies?

When we examine today’s most successful e-commerce cases closer, we see that they have developed their marketing processes with video content throughout their campaigns. Video content, one of the most popular content marketing activities, is also very important in e-commerce. Video content, which is developing and becoming more popular every day, plays an active role in reaching potential customers of brands. 

Creating video content for e-commerce companies to increase brand awareness and site traffic acts as an effective promotional tool. It allows you to stand out with your professionalism in a competitive environment and increase sales traffic.

How Can You Optimize Your E-Commerce Website For Conversions?

Your technical team must be equipped to integrate your e-commerce sites for conversions. However, this is not enough. You must also have a vision to be aware of current changes. The marketing activities carried out by e-commerce businesses through digital channels to increase their sales are called digital marketing in e-commerce. In addition to being a scalable marketing strategy, it includes many disciplines from customer relations to sales.

Digital marketing activities should be one of the indispensable strategies of brands in 2024, as they are every year. It allows you to touch many important points such as brand awareness and potential customer base.

Another topic among the e-commerce trends of 2024 is integrations. Integrations have the value of being a feature that is increasingly needed as the e-commerce volume increases. It increases the measurability rate of your site with various tools and provides great benefits in making your work easier. Businesses generally need tools such as cargo, call center, and marketplace integrations.

What Are The Best Practices For E-commerce Customer Service?

There are marketplaces where you can reach users from all walks of life, both local and global. Opening a store in the mentioned marketplaces can often be likened to opening a store in a shopping mall.

You can sell to large audiences with certain commission rates you pay to the marketplaces. It is also very important to be careful to choose marketplaces that are suitable for your product and include your target audience.

The integration of technology into our lives in every field brings with it some security concerns. The digitalization of payment methods has especially increased financial concerns. For this reason, the extra security measures taken are of critical importance to ensure user trust and loyalty.

You should be careful to use secure payment methods for your users who visit and shop on your e-commerce site. You should also take the necessary precautions regarding the privacy of personal information.

A two-second delay is enough for 87% of customers browsing an e-commerce site to abandon their purchase activity. The speed that brands offer to their users during their shopping has a very positive effect on the user experience. It increases conversion rates by 8% to 10%.

When choosing an e-commerce infrastructure, you should be sensitive about the speed it provides to your business. Today, you can greatly increase your sales rates and conversions thanks to the unique advantages that many platforms offer to their users digitally and the extremely fast e-commerce platform.

How Can You Use Social Media To Drive E-Commerce Sales?

Social media marketing is a method used by businesses of different sizes to reach potential customers. Social media marketing, which can also be defined as “the business practice of using social media networks to promote companies’ products or services”, is to develop interaction strategies with customers on social media. This marketing method provides great success for businesses and can increase the number of loyal customers.

A company’s communication and interaction with its target audience via social media can increase brand awareness, website traffic, and sales. When the time people spend on their social media accounts is considered, the importance of social media marketing becomes apparent. Social media, which is increasing in impact every day, has a large customer potential, has become a part of daily life, and is now the most important part of marketing goals. 

Almost all businesses or e-commerce sites have accounts on popular social media networks. Many have been operating in both physical stores, e-commerce sites, and social networks for years. Despite this, if a business or e-commerce site does not have a presence on social media and cannot benefit from the advantages of social media, the reason is not creating a social media marketing strategy.

Many businesses, including e-commerce businesses, are not fully aware of the potential of social networks. Many of these businesses are not fully aware of how social networks can be used effectively to attract customers or potential customers.

E-commerce businesses can create brand awareness, interact with customers, and understand customer perspectives through social media networks. Not all businesses use social media for the same purpose. The purposes and methods of using social media may vary depending on the structure and goals of the business.

Most businesses make the mistake of viewing social media as just a sales outlet. Although people may decide to buy a product from social media, they may not visit these sites to make a purchase. Therefore, social media posts should be designed in a way that informs the target audience and adds value.

What Are The Future Trends In E-Commerce?

In 2024, traditional payment methods will be replaced by new-generation payment methods, causing the online payment industry to develop. Thanks to new-generation payment methods, the e-commerce sector will develop, and users will be able to make payments faster and easier. This method is due to the rise of digital wallets such as Apple Pay, Google Pay, and Samsung Pay, which allow customers to securely store their payment information and use their devices to make payments. In 2021, 50% of e-commerce transactions were paid via digital wallets. This number is targeted to reach 53% in 2025. 

First of all, we can list the future trends that everyone agrees on as follows: The rise of mobile shopping, the acceleration of all processes by artificial intelligence tools, a more personalized shopping experience, and subscription model e-commerce platforms. These are e-commerce trends that are increasingly popular both today and shortly.  Especially businesses that provide services in the field of e-commerce need to follow the innovations in the field of mobile commerce and devote more energy and time to this area.

See you in the next post,

Anil UZUN